Success Means Local Hair Stylist Moves to New Premises

It was just 2 and a half years ago in early 2009 that after having worked in salons both in Lincolnshire and in Penzance, local hair stylist Kelly Anza Smart, then just 22, decided to take the step into the world of business and start her own salon.

Having experienced firsthand being a manager and a stylist, in some larger salons, she realised that many of these establishments were missing the touch of a qualified and experienced hair stylist in the running of the business. Even at the very beginnings of Kelly Anza Hair Design, Kelly's plan was to create a comfortable and cosy atmosphere for clients to relax in and still get the exceptional service and hair styling they deserve. From viewing the premises on Parade Street, Penzance, to opening the doors to the first clients, it took no more than 4 weeks for dedicated team of 4 stylists, plus the help of family and friends, to completely revamp, style and decorate the small space into a cosy, yet luxurious salon.

Kelly said "Opening in such a short space of time was a risk, as it meant us all giving up work for a couple of weeks and putting our all into the salon, but luckily it paid off and none of us have looked back since." And why would they? The team of 4 soon grew into a team of 6, and the salon was beginning to feel a bit too close for comfort. "We soon realised that to cope with the overwhelming success of the salon, we were going to need more space, and so after just 6 months of business we extended onto the second floor of our salon."

And they didn't stop there - under 2 years after expanding the salon, business owner, Kelly Anza Smart, realised that, thanks to the unrelenting support of their loyal clients, family and friends, the team (now consisting of 5 stylists and 2 assistants) and business had well and truly outgrown the Parade Street premises.

"I don't think any of us realised when we opened that the salon would be such a success - opening a new business in the middle of the recession was a risk," said Kelly, "but thanks to a lot of hard work, we've not only made a small business work, but we're having to move to larger premises to keep up with demand.". So the dream came true. For the young stylist has taken a massive jump, and at the age of just 24, Kelly Smart will, on the 10th November, be opening her new boutique salon, in 29 Market Jew Street, Penzance. "When I first saw the building, I could see how the space could be used as a salon straight away, and I knew it was the place for us - but not without some very, very hard work!" And hard work it was, as since viewing the space just 3 months ago, the entire ground floor of the new Kelly Anza Hair Design has been entirely refurbished, and whilst a lot of that has been left to the builders, don't think Stylist/Business Woman has been taking it easy.

"Between working late nights to see to clients and train our assistants, I've also been frequenting local auctions to source out vintage furnishings and helping out redesign the building - it's every stylist's dream to open their own salon, but to completely design their own and put their own stamp on their local High Street, that's just unbelievable." The salon has kept the comfortable, unique, vintage-inspired look they are known for. "We've definitely stepped it up this time," said Kelly, "Our beautiful chaise lounge in reception was made in the 1700s! It's definitely what inspired the rest of the salon."

The team at Kelly Anza Hair Design closed their Parade Street premises on the 5th November, and are reopening on Thursday 10th November. "Without our amazing clients, families and friends none of this would be possible," says Kelly of the new salon, "and we can't wait to show them what they've helped us achieve." And to thank everyone, Kelly and the team would love to invite all of our clients, past, present and future to the Kelly Anza Hair Design Launch Party on Saturday 12th November, where you will be treated to a tour of the new salon, a glass (or two) of champagne and a few Paul Mitchell goodies too! If you'd like to make an appointment with a member of the team, or would like to learn more, phone the salon on 01736 361 878, or visit their website on www.KellyAnza.com.  

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